This Privacy Policy (“Policy”) of Smart Fusion Marketing Inc. doing business as RiffNinja.com (“Riff Ninja,” “we,” “us,” or “our”) describes how we collect, use, and share personal information when you visit our websites, use our mobile applications, purchase our courses, or interact with us by email or social media (collectively, “our Sites”).

Riff Ninja complies with Canadian federal and provincial privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA). Where applicable, we also honor rights available to residents of California and other jurisdictions with specific privacy protections.

By using our Sites, you acknowledge and accept this Policy. If you do not agree, please discontinue use of our Sites. Links from our Sites to third-party websites are provided for convenience only — this Policy does not apply to those sites, and you should review their privacy policies independently.

Information We Collect

Information You Provide

  • Contact details — name, email address, mailing address
  • Account credentials when you register for a course or membership
  • Payment information processed securely through Stripe or PayPal (we do not store your full card number)
  • Messages, questions, or comments you submit through our Sites or by email
  • Testimonials or reviews you choose to share with us

Information Collected Automatically

  • Usage data — pages visited, time spent, referring pages, browser and device type, operating system
  • IP address and device identifiers — used to administer our Sites, diagnose issues, and analyze trends
  • Cookies and tracking technologies — including cookies, pixel tags, and web beacons placed by us and our third-party partners (see Cookies & Tracking below)

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our Sites, remember your preferences, and deliver relevant advertising. Our third-party partners include:

  • Google Analytics — website traffic analysis. Learn how Google uses this data.
  • Meta Pixel (Facebook) — we use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads on those platforms. Meta may collect information about your visits to our Sites and combine it with information from your Facebook or Instagram account. Learn about Meta’s data practices.
  • AWeber — email marketing platform used to send lesson emails and course updates.
  • YouTube / Google — embedded video players on our lesson pages may set cookies from Google.

You can control cookies through your browser settings. Disabling cookies may affect certain features of our Sites. Because a universal Do-Not-Track standard has not been established, our Sites do not currently respond to Do-Not-Track browser signals.

How We Use Your Information

  • Deliver courses, memberships, and other services you purchase or request
  • Send lesson emails, course updates, and promotional offers (you can unsubscribe at any time)
  • Process payments securely through Stripe
  • Respond to your questions and support requests
  • Improve our Sites, content, and marketing
  • Measure and optimize our advertising (including via Meta Pixel)
  • Detect and prevent fraud or unauthorized activity
  • Comply with legal obligations

We may use AI-assisted tools (including large language model services) to help us create content, respond to inquiries, and improve our services. These tools do not have independent access to your personal information beyond what is necessary for the specific task.

How We Share Your Information

We do not sell or rent your personal information. We may share information in the following circumstances:

  • Service providers — companies that help us operate our Sites and business (e.g., Stripe and PayPal for payment processing, AWeber for email delivery, hosting providers). These parties are authorized to use your information only as needed to perform their services.
  • Advertising partners — Meta and Google may receive data through pixels and cookies to help us run targeted ads. See the Cookies & Tracking section above.
  • Legal requirements — when required by law, court order, or governmental authority, or to protect the rights and safety of Riff Ninja, our users, or the public.
  • Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Your Choices & Rights

Email Communications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us at cu*************@*******ja.com. You will continue to receive transactional messages related to your account or purchases.

Access, Correction & Deletion

You may request access to, correction of, or deletion of your personal information by contacting us. We will respond within a reasonable time. Some information may be retained as required by law or for legitimate business purposes.

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, or sell
  • Request deletion of your personal information
  • Opt out of the sale or sharing of your personal information (we do not sell personal information)
  • Correct inaccurate personal information
  • Non-discrimination for exercising your privacy rights

To submit a request, contact us at cu*************@*******ja.com. We will verify your identity before processing your request.

Meta Ads Opt-Out

To opt out of Meta’s use of your data for advertising purposes, visit Facebook Ad Preferences or use the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

Data Security

We use administrative, technical, and physical safeguards to protect your personal information. Our Sites use SSL/TLS encryption for data transmission, and payment processing is handled entirely by Stripe or PayPal — we never store your full payment card details on our servers.

No method of electronic transmission or storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.

Children’s Privacy

Our Sites are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

Contact Us

If you have questions about this Policy or want to exercise your privacy rights, please contact us:

Email: cu*************@*******ja.com
Mail:
Smart Fusion Marketing Inc. dba RiffNinja.com
3223 Eldridge Rd
Abbotsford, BC V3G 2H4
Canada

Last updated: April 15, 2026